Renee Stah Interview
The Servcorp Community is a network of over 60,000 professionals with offices in 23 countries in some of the world's most prestigious locations. They recently requested an interview with Renee Stah to share with their professional database.
Tell us a bit about yourself…
I’ve been passionate about business for as long as I can remember. My parents were driven, successful entrepreneurs, working with some of Australia’s largest fashion retailers. I was swept up in their enthusiasm and went along for the ride, working in their factory and retail stores from a young age. I couldn’t get enough of the fast pace and absorbed everything I could.
At 18, I got my first corporate job in the buying department of Myer. I loved being part of a big business with a career path peppered with promotions, but I also had the entrepreneurial streak from my parents that eventually won over.
In the end, I took a leap of faith and built a dance school, a construction company, followed by the creative marketing agency I run today.
What is the most exciting project you have worked on?
It’s tricky to choose just one! Each brand and product I get to work with is so unique. If I had to pick, facilitating Aquila’s involvement in Melbourne Fashion Festival was a highlight. I worked on it end-to-end, so it was amazing to watch my vision come to life.
Developing an investment proposal for a property startup that got the funds needed for their first development was also incredible, as well as being involved in an early literacy program. Projects that have a real positive impact are the kind you remember forever.
You work across many industries, interiors, construction and property in particular – do you have a favourite?
I’ve always had a soft spot for property and construction. Juggling all the elements needed in this space, is a challenge I relish. The B2B element requires one set of skills, and then you completely switch for B2C where there are more creative style campaigns via digital, web, social, print and events. There’s also that personal payoff of being part of someone’s milestone moment when they buy their dream home.
What is your number one tip for running a business in an industry that is constantly changing?
Practise what you preach. Feed your passion by staying active on digital platforms and always try to experience shifts first-hand. Not only will it keep you ahead of the curve, but you’ll constantly be inspired to strive harder. Pivot, adapt, test, and learn to keep your customers’ momentum going. This industry never sits still. It changes rapidly and without warning, so you have to be on the front foot, always. And if you can't, engage an agency like ours that will do it for you.
What has been your biggest business challenge to date?
Managing growth in a positive way so that we retained the values of the company, while still maintaining the level of service we did at the beginning and I think we’ve been successful in doing that.
Given the opportunity, what profession other than marketing would you be eager to try next?
I’m obsessed with luxury properties. I’ll always do plenty of research before I travel and have a wish list of places to stay. Given my background in property and construction, I guess that’s not that surprising! I’d always be open to playing in that space.
Your room, your desk, your car - messy or organised?
I’m a creative spirit at heart so my work desk can get messy when I’m in the zone! But I’m a firm believer in a tidy desk, tidy mind so I’ll always start and finish the day by getting properly organised. It keeps me ready to tackle the day’s to-do list.
The same rules apply for my room. We’ve all been there when we think we’ve got nothing to wear before a big event and end up creating an absolute mess while trying on our entire wardrobe. But when the party’s over, it’s back to business.
My car though? That’s a different story. I always keep it tidy.
Give us something you are NOT very good at…
Singing. Such a shame because I love to belt out the classics! Maybe one day I’ll get there, but for now I’ll keep my JLo renditions strictly to the shower. ☆
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